News for February 29, 2025
Uptime Energy, an energy drink company, has acquired cold brew coffee maker Rise Brewing Co., merging two independent brands into a unified platform. This strategic acquisition aims to diversify Uptime’s product offerings by incorporating Rise’s nitro cold brew coffees. In conjunction with the merger, Uptime is introducing a new glass bottle line specifically designed for convenience stores, expanding its retail footprint. The collaboration seeks to leverage both brand’s strengths, combining Uptime’s market presence with Rise’s innovative coffee products. This move reflects a growing trend in the beverage industry, where companies are broadening their portfolios to meet diverse consumer preferences. The financial terms of the acquisition have not been disclosed.