News for February 12, 2025
Recent Transactions in the Nutrition and Health & Wellness Industry:
Jay & Joy expands production capacity
French plant-based cheese producer Jay & Joy has acquired fellow vegan cheese brand Les Nouveaux Affineurs and secured investment from E2M, enabling it to double production capacity. The deal positions Jay & Joy to meet growing consumer demand for dairy-free alternatives while strengthening its place in the European plant-based cheese market. Les Nouveaux Affineurs is known for its fermentation-based approach to vegan cheese, which aligns well with Jay & Joy’s artisanal techniques. By integrating expertise and ramping up production, Jay & Joy aims to compete more aggressively with both traditional dairy producers and emerging vegan competitors. This investment also supports the company’s broader ambition to expand distribution across France and internationally. |
Plantbaby introduces Kiki Milk for children
PlantBaby has launched Kiki Milk, a plant-based, non-dairy milk formulated specifically for children. Designed as a nutrient-dense alternative to traditional dairy, Kiki Milk is made with organic oats, sprouted pumpkin seeds and hemp seeds, offering essential healthy fats, protein and minerals for growing kids. The formula avoids common allergens such as soy and refined sugars, making it accessible for a broad range of dietary needs. As demand for functional plant-based nutrition rises, PlantBaby sees Kiki Milk as an opportunity to fill a gap in the children’s beverage market, where dairy milk has long dominated. |
Edacious secures $8.1 million to enhance nutrient density in foods
Edacious, a startup focused on nutrient density in whole foods, has raised $8.1 million in seed funding to further its technology-driven approach to food quality. The company’s platform measures and maps nutrient content in agricultural products, aiming to break the cycle of commoditization that prioritizes yield over nutrition. By providing detailed insights into vitamin, mineral and antioxidant levels, Edacious seeks to incentivize farmers to grow more nutrient-dense crops while helping consumers make informed choices. This funding will allow Edacious to expand testing, develop commercial partnerships, and refine its data-driven tools for both farmers and food brands. |
Sabinsa acquires nature’s formulary
Sabinsa, a global player in Ayurvedic and botanical ingredients, has acquired Nature’s Formulary, an Ayurvedic supplement brand. As part of the deal, Nature’s Formulary’s founder, P.K. Davé, will take on the role of CEO of Sabinsa Consumer Goods. With consumer interest in functional herbs and plant-based wellness rising, Sabinsa sees a major opportunity in direct-to-consumer herbal supplements. The company plans to leverage its scientific research capabilities and global distribution networks to scale Nature’s Formulary, increasing accessibility to traditional Indian remedies. |
Molson Coors invests in Fever-Tree
Molson Coors has acquired a stake in premium mixer brand Fever-Tree, signaling a move beyond its core beer business into the rapidly expanding ready-to-drink cocktail and premium mixer market. Fever-Tree, known for its tonic waters and cocktail mixers, has seen increasing demand as consumers embrace home mixology and craft cocktails. The investment aligns with Molson Coors’ diversification strategy, allowing it to capitalize on shifting drinking habits, particularly among younger consumers looking for premium alternatives to traditional beer. Fever-Tree’s existing distribution network will also provide strategic benefits, strengthening Molson Coors’ position in non-beer beverage categories. |
Berry Street and Fay secure $50 million amid GLP-1 popularity
Berry Street and Fay, two startups focused on nutrition and dietitian-led health services, have each raised $50 million in new funding, reflecting increased investment in personalized dietary care amid the surge in GLP-1 weight-loss drugs like Ozempic and Wegovy. With more consumers turning to these medications for metabolic health and weight loss, demand for complementary nutrition services has skyrocketed. Both companies are working on digital platforms that connect users with dietitians and personalized nutrition plans, filling a gap left by traditional healthcare providers. |
Former Whoop executives launch Alma nutrition app
A team of former Whoop executives has launched Alma, an AI-powered nutrition app designed to provide personalized meal planning and dietary coaching. Unlike basic calorie-tracking apps, Alma uses artificial intelligence and biometric data to tailor recommendations to users’ health goals, metabolism and activity levels. The founders believe the next frontier in wearable health and fitness tracking lies in real-time dietary adjustments, helping users make science-backed food choices. |
Heritable agriculture launches to improve crops with AI
Heritable Agriculture, a startup spun out of Alphabet’s X, the Moonshot Factory, has launched with the goal of enhancing crop resilience and nutrition through AI-driven biotechnology. The company applies machine learning to plant genetics, identifying naturally occurring traits that improve yield, drought resistance and nutritional value. By accelerating plant breeding without relying on genetic modification, Heritable Agriculture aims to boost global food security in a climate-stressed world. Investors and food system experts see this as an approach to ensuring long-term agricultural sustainability. |
Ferrero acquires Power Crunch
Ferrero has announced its acquisition of protein snack company Power Crunch, known for its high-protein wafer bars. This move allows Ferrero to expand its presence in the health-focused snacking sector, diversifying beyond its traditional confectionery products. The acquisition aligns with Ferrero’s strategy to meet growing consumer demand for convenient, protein-rich snacks. The deal is expected to close in the coming weeks, though financial terms were not disclosed. |
Hindustan Unilever acquires Minimalist for over $340 million
Hindustan Unilever has agreed to acquire beauty startup Minimalist for approximately $342 million. Minimalist, backed by Peak XV, is recognized for its science-driven, transparent approach to skincare, offering products that emphasize efficacy and clean formulations. This acquisition enables Hindustan Unilever to strengthen its position in India’s fast-growing beauty market, particularly among consumers seeking ingredient-focused skincare solutions. The deal reflects a strategic move to cater to the increasing demand for minimalist and effective beauty products. |
American Exchange Group acquires Urban Skin Rx
American Exchange Group has acquired Urban Skin Rx, a skincare brand known for its focus on diverse skin tones and inclusive beauty solutions. This acquisition adds to American Exchange Group’s expanding portfolio of skincare brands, following previous acquisitions of NatureWell, TXTUR, Found Active and Indie Lee. The move underscores the company’s commitment to offering a wide range of beauty products that cater to a diverse, global consumer base. Financial details of the transaction were not disclosed. |
Foxtale secures $30 million in Series C funding with strategic backing from KOSÉ Corporation
Indian direct-to-consumer skincare brand Foxtale has raised $30 million in a Series C funding round led by Japanese cosmetics giant KOSÉ Corporation, which acquired a 10% stake in the company. The investment includes plans for a joint venture to explore new business opportunities in India, leveraging Foxtale’s local market knowledge and KOSÉ’s global research and development expertise. The funding will support Foxtale in expanding its market presence, enhancing R&D capabilities and driving product innovation. |
Disclaimer: NCN does not warrant the accuracy, reliability, or timeliness of any NCN news item. Before relying on any NCN News item the information should be independently verified.
News for February 12, 2025
Upcoming Events
October 29, 2024 | Mandalay Bay Convention Center | Las Vegas, NV
November 6 – 7, 2024 | Golden Gate Club at the Presidio | San Francisco, CA