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Selection Committee Member

Peter Wennström

Peter Wennström, is an international brand and innovation management specialist with over 25 years working for clients in foods, beverages & dietary supplements. He is the founder of The Healthy Marketing Team and is regarded as one of the world’s leading experts in nutrition marketing. Peter is the author of FourFactors of Success – how to innovate healthy brands, and the co-author of the Food & Health Marketing Handbook. His latest book, The FourFactors for Growth Market Success, focuses on how to build nutrition brands for success in the emerging markets.


“Have you got what it takes to innovate?”


  • Founder of international brand innovation consultancy HealthyMarketingTeam Ltd, with offices in London, Singapore, Sweden. HMT’s mission is to bring healthier brands and healthier business to its customers in the global nutrition industry.
  • Inventor of the FourFactors℗ Brand Acceleration System for better team decision making in innovation, marketing and branding.
  • Author of the The FourFactors for Success
  • Lead author of The FourFactors for Growth Market Success
  • Co author of The Food&Health Marketing Handbook
  • Chairman of Food Ingredient Europe Innovation Awards Jury
  • Member of IFE World Food Innovation Awards Jury
  • Member of Nutrition Business Journal Advisory Board, USA