Maura Mitchell is the founder and principal of Brandology, a marketing and management consulting firm that develops fresh growth strategies for companies in the natural food, beverage, agriculture, and fitness categories. Brandology specializes in business plans, marketing plans, consumer insights and innovation. They deliver powerful, practical, profitable solutions to clients including Nutiva, Clif Bar & Co., Naturipe and Safeway. Before founding Brandology, Maura was General Manager at Quaker Oats, Business Director at Nestle Beverage Company, and also did stints at Pillsbury and Electronic Arts. Maura has an MBA from Stanford University’s Graduate School of Business.