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Selection Committee Member

James S. Tonkin

For more than 44 years, Jim has served the private sector as a brand and marketing development professional and Founder and President of HealthyBrandBuilders. He directs the building and design of national infrastructures for food and beverage industry clients. Tonkin has successfully created and implemented business and financial strategies for domestic and international players focusing from production to branding, marketing through sales implementation and distribution, to include exit strategy. Tonkin has focused branding initiatives in soft drink, bottled water, functional foods and beverages, and non- carbonated “new age” beverage verticals.


His extensive hands-on expertise has stretched across many sectors including domestic cheeses to natural potato chips; bottled waters for people and pets; and nutraceutical-functional-cosmeceutical enhanced beverages. Jim serves as a popular keynote speaker covering new beverage trends, successful branding insight and with his blunt and sometimes stinging humor, pushes the envelope! He has many repeat performances and is truly a respected and admired entrepreneur in his own right!