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Selection Committee Member

Herb Heller

Herb Heller is an executive leader dedicated to helping entrepreneurs realize their vision and manage change in fast-growth environments. Based in Roseville, Calif., Herb has hands-on experience in management, finance, sales, and marketing; FDA- & USDA- regulated food manufacturing; SQF and HACCP Quality Systems; collaboration with public, private and non-profit organizations; presenting ideas and vision clearly to diverse audiences; and many other executive and strategic functions. Herb is also President and COO of Earth Circle Organics (Grass Valley, Calif.), where he is responsible for growing the $10 million importer, packer, and distributor of raw and organic superfoods. Earth Circle is expanding at a rate of 33% annually. He was formerly (2008-13) COO and VP Finance & Administration of Hot Mama’s Foods (Springfield, Mass.), a private label and branded manufacturer of fresh prepared foods with sales of more than $35 million. During Herb’s tenure, the company grew from $13 million to $35 million, acquired major national retail grocery and department store accounts, and entered export markets.