Debbie is Chief Strategy Officer of MetaBrand and a sales, marketing, and operations executive and channel strategy specialist in the consumer packaged goods industry with 30+ years’ experience. She has had leadership roles at Fortune 500 companies including 7-Eleven Inc. and Tropicana North America (Pepsico). Her experience includes building start-up brands including as CEO of BAZI® Inc., a public company, FRS Healthy Energy and Sundance Juice Sparklers, a brand she helped grow to $100 million. She has also worked with leading retailers, distributors, and manufacturers, including The McLane Company, Wal-mart, Whole Foods, Target, GNC, Rite Aid, Walgreens, Safeway, Coca-Cola, and Nestlé Waters. She is a graduate of the University of Texas at Dallas and the Cornell Food Executive Program. Wildrick has served as an Executive Committee Chair of the Network of Executive Women for 10 years.