News for August 15, 2022


Recent Transactions in the Nutrition and Health & Wellness Industry:

Moo-ving on up

Cloud-based dairy supply chain software, Milk Moovement, closed a $20 million Series A round led by VMG Catalyst. Milk Moovement helps to create full supply chain visibility for both dairy farmers and their distribution partners. Shipments can be tracked and routed in real-time and delivery schedules are optimized to create a significant decrease in food waste and lost profits.


Perfecting paleo bread

Flower Foods, the US baking company behind Dave’s Killer Bread and Wonder has invested an undisclosed amount in Base Culture. Base Culture creates all-natural snacks aligned with the founder’s Paleo lifestyle. From sliced bread to brownies many of Base Culture’s products are Paleo Certified, Certified Gluten-Free, Certified Grain-Free, dairy-free, soy-free, Non-GMO Project Verified and Keto Certified. The investment will help the brand grow in distribution, marketing and manufacturing.


Great Wrap gets a great investment

This stretch wrap startup has raised $11 million in a Series A round backed by investors from the United States, Australia and Singapore. The 100% compostable stretch wrap is created out of waste from a local potato processor. The wrap breaks down into carbon and water in less than 180 days. Great Wrap plans to expand internationally and prevent tons of waste in Australia and beyond.


Sustainable beauty brand raises $7M

Ogee creates USDA Organic skincare and makeup products from sustainable ingredients. This $7.07 million Series A Round was led by Birchview Capital LP and included previous investors FreshTracks Capital and Coastal Ventures. The new funding will allow Ogee to continue expanding its product line made from healthy, high-performing ingredients, and to reach more international markets.


OWYN secures growth investment from Purchase Capital

Purchase Capital, an affiliate of United Nutritional Brands, invested an undisclosed amount into OWYN, a plant-based protein brand and creator of ready-to-make pancake and waffle mixes. OWYN will use the new funding to distribute to more national retailers, grow in online retail and increase advertising and marketing efforts.


$4.7M raised for OB/GYN-founded women’s vitamin brand

Unilever Ventures led the seed round for Perelel, a personalized subscription-based vitamin regime and health community. Perelel supports women with vitamins during every stage of the reproduction cycle, from contraception to a third-trimester prenatal pack. The mission-driven brand also provides supplemental resources for every step of the pre- to post-natal journey.


Blossom Botanical Water acquired by EARI Beverage Group

EARI Beverage Group’s acquisition of Blossom Botanical Water expands the group’s portfolio into the functional and craft beverage market. Blossom creates plant-based waters using botanicals and has generated roughly $4 million in gross sales along the east coast and midwest since its inception.


Meati Foods meets a $150M investment

Meati Foods, the developer of the Eat Meati brand of mushroom root proteins, recently closed a $150 million Series C funding round. The closing of this round, led by Revolution Growth, brings the company’s total funding to $278.6 million. Using mycelium, Meati creates whole-cut meats made of 95% mushroom root. Meati has debuted in restaurants across Colorado and Arizona, as well through e-commerce. The new funding will allow the completion of its new facility and production efforts.


Blume is blooming

In just five weeks this Vancouver-based superfood latte brand has raised $2 million CAD. Blume makes its drink mixes locally out of all organic and natural ingredients such as functional favorites turmeric and reishi. This female-founded brand is now funded by a group of investors that is nearly 50% women—many of which are other CPG founders. Investors include Judy Brooks (SmartSweets & Blo Blow Dry Bar), Ethan Song (Frank & Oak), Jerin Mece (Nude Vodka), Mike Fata (Manitoba Harvest) and Th51. The new capital will help Blume expand into the US market, grow its team and host in-person events fostering community.


Blue Ocean Barns completes $20M Series A Round

Hawaii-based Blue Ocean Barns is an agricultural technology company. The investment round was led by Valor Siren Ventures. Blue Ocean Barns will use the new financing to expand its tank-based farming. It will also help to commercialize Brominata, the brand’s seaweed-based digestive aid for cattle, which helps to reduce GHG emissions from livestock throughout the supply chain.


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