Haeri is a seasoned global business executive with over two decades of experience in the nutrition industry. She holds a PhD in Molecular Biology and began her career researching antisense-RNA-driven cancer therapies as a Postdoctoral Fellow. Transitioning into the nutrition sector, she applied her deep understanding of cellular responses to chemical compounds to the development of health-enhancing nutritional products. Throughout her career, Haeri has led key functions including Product Research and
Development, Technology Innovation, Regulatory Policy, Sales and Marketing, and Procurement across both B2B and B2C environments. Her leadership has driven organizational transformation in international markets, supported by her extensive experience navigating diverse business cultures worldwide.
Currently, Haeri heads the Product Innovations team at Herbalife, a global leader in health and nutrition. Her focus includes platform development, rapid product iteration, and commercialization of innovative solutions. Prior to joining Herbalife, she spent seven years at DSM, where she held roles such as Global Strategic Key Account Director, ASEAN Sales Director, and Head of APAC Food and Beverage Marketing and Innovation. Her contributions at DSM led to enhanced customer engagement, significant market share growth, and improved supply chain efficiency.
