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Tara is a strategic marketing, sales and market research professional with over 15+ years of experience bringing data, insights and consumer segmentation to life for companies. Her background of working with large CPG, Fortune 500, and smaller companies provides a comprehensive understanding of challenges and growth opportunities across a broad spectrum. What can the big guys learn from the little guys and vice versa? What can the automotive industry teach the food industry? What did Apple learn from the hospitality industry and how did they apply the learnings?
Her experience and passion has been put to work creating meaningful interaction between brand and consumer that has led to success within companies in need of seeing the 30,000 ft. view while gaining traction during day-to-day operations. She has also influenced external and internal behavior change creating long-term market share growth and brand leadership.