Alex Evans, CFA, is a Managing Director in L.E.K. Consulting’s Los Angeles office. Alex concentrates on consumer-facing sectors. Specifically, he focuses on a diverse set of verticals including health & wellness, direct selling, specialty retail, sports, television, film, and OTT / DTC digital services. He advises corporate and private equity clients on a range of issues, including corporate strategy, new business development, channel strategy, pricing/promotion strategy, international expansion, organizational structure, profit improvement, and mergers and acquisitions. Prior to L.E.K., Alex was a member of the Corporate Strategic Planning team of The Walt Disney Company. Alex received an MBA from Harvard Business School and a BA in economics from the University of California at Berkeley, where he graduated summa cum laude.