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Dan Lohman is a Strategic Advisor in the CPG and Organic Industry. Brand Secrets and Strategies (Category Management Solutions) provides innovative ideas, actionable insights and strategic solutions for companies interested in expanding retail distribution and gaining a significant competitive advantage. Dan has over 300 articles in the leading trade publications. His extensive knowledge and 25 years of expertise reaches beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader.