Carlos is the Founder and President of CJB and Associates, a very successful R&D Consulting firm helping companies solve product and innovation challenges. He works with several Fortune 100 companies as well as startups. Clients of CJB and Associates include Barilla, Weight Watchers, Hillshire, Walmart, Starbucks, Popchips as well as pre-revenue companies and European and Latin American companies.
Previously, Carlos served for five years as the Senior Vice President-Global Research and Development (R&D) and Quality for Campbell Soup where he joined in July 2013 reporting directly to Denise Morrison, President and Chief Executive Officer. He recently retired from Campbell to return to his R&D Consulting firm.
Prior to starting CJB and Associates in 2009, he was Senior Vice President of R&D at PepsiCo, where he oversaw all R&D efforts for PepsiCo Foods, including Frito-Lay North America and Quaker Foods and Snacks, a $27 billion business with more than 800 R&D associates. He played a key role in driving the company’s international growth by leading global new product development and sharing product technology collaboratively across regions. Carlos began his career at Procter & Gamble where he had senior R&D roles in the Foods and Paper divisions in the U.S. and Internationally.