Six Apart (San Francisco), a blogging and conversational media company, has acquired NaturalPath Media (San Francisco), an online advertising and media network for sustainable, healthy, and conscious lifestyles. According to Six Apart, NaturalPath Media will bolster its ability to help marketers “reach women 25+ in highly engaged, influential media environments.” NaturalPath Media will be looking to leverage Six Apart's conversational marketing tools and audience reach to bring scalable brand marketing to the social web. NaturalPath Media’s 200 publishers include sites such as DrGreene.com, GreenLivingIdeas.com, ScientificAmerican.com and EcoSalon.com. These sites will benefit from Six Apart's relationships with marquee brand advertisers and conversational marketing capabilities to create deeper and more meaningful relationships with their readers, the company stated.