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Hain Celestial Acquires Club Snack Company World Gourmet
The Hain Celestial Group Inc. (Melville, N.Y.) has acquired World Gourmet Marketing LLC (Butler, N.J.), including its Sensible Portions brand of Garden Veggie Straws, Pita Bites and other snacks. Sensible Portions products are sold in the club, mass and supermarket channels. Viewed as a strategic acquisition for both companies, Irwin D. Simon, president and chief executive officer of Hain Celestial, said it would combine the strengths of Hain’s management team with World Gourmet’s history of developing and marketing innovative products. “We look forward to building a strong club business for many of our Hain Celestial brands as we plan to present a full portfolio of products to the club store channel alongside Sensible Portions,” he noted. World Gourmet Co-Founder Jason Cohen will serve as President of Hain Celestial's Club Division. Co-Founder Jerry Bello will serve as Vice President, Snacks and Corporate Innovation from the Sensible Portions Lancaster, Pa. facility. World Gourmet was founded in 1999. Terms were not disclosed.


